“The size of the market for optics in medical imaging dwarfs that for MRI, computed tomography, or ultrasound,” says Cameron Piron of Synaptive Medical. “Optical techniques are not always considered to be the backbone of imaging in medical care, but they are.” As president of the Toronto-based medical device and technology company, Piron recently spoke to an audience who felt the same way. His keynote at SPIE Medical Imaging in Houston discussed the changing dynamics of the industry, and the expanding use of optical imaging to gather quantitative data at specific points in a patient’s care cycle.